Lynda - Google Tag Manager Essential Training with Corey Koberg [StarDiwa]
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Lynda - Google Tag Manager Essential Training with Corey Koberg [StarDiwa]
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Torrent File Content (24 files)
Lynda - Google Tag Manager Essential Training with Corey Koberg [StarDiwa]
05. Creating Triggers
02 Firing Google Analytics Events Using Triggers.mp4 -
05. Creating Triggers
02 Firing Google Analytics Events Using Triggers.mp4 -
28.58 MB
04. Working with Variables
02 Implementing GTM Variables.mp4 -
02 Implementing GTM Variables.mp4 -
22.03 MB
08. Using Custom HTML Tags
01 Understanding And Using Custom HTML Tags.mp4 -
01 Understanding And Using Custom HTML Tags.mp4 -
16.68 MB
07. Debugging Your Tags
02 Using WASP To Debug.mp4 -
02 Using WASP To Debug.mp4 -
13.1 MB
09. Implementing Data-Layer Code
02 Populating Data Layers Via Push.mp4 -
02 Populating Data Layers Via Push.mp4 -
12.45 MB
01 Understanding The Data-Layer Concept.mp4 -
12.13 MB
02. Working with Accounts and Containers
03 Installing Your First Container.mp4 -
03 Installing Your First Container.mp4 -
11.54 MB
01. Introduction
02 Understanding Google Tag Manager (GTM).mp4 -
02 Understanding Google Tag Manager (GTM).mp4 -
9.04 MB
03. Using Built-In Tags
01 Leveraging The Google Analytics Built-in Tags.mp4 -
01 Leveraging The Google Analytics Built-in Tags.mp4 -
8.65 MB
06. Controlling Versioning
01 Creating Versions And Viewing Publishing History.mp4 -
01 Creating Versions And Viewing Publishing History.mp4 -
8.46 MB
01. Introduction
03 Understanding The GTM Hierarchy.mp4 -
03 Understanding The GTM Hierarchy.mp4 -
7.88 MB
07. Debugging Your Tags
01 Using Preview And Debug Modes.mp4 -
01 Using Preview And Debug Modes.mp4 -
7.75 MB
02. Working with Accounts and Containers
04 Installing A Container On WordPress (CMS).mp4 -
04 Installing A Container On WordPress (CMS).mp4 -
7.5 MB
01. Introduction
01 Welcome.mp4 -
01 Welcome.mp4 -
7.46 MB
09. Implementing Data-Layer Code
03 Data-layer Variables And Google Analytics Integration.mp4 -
03 Data-layer Variables And Google Analytics Integration.mp4 -
6.91 MB
03. Using Built-In Tags
02 ClickTale And Other Built-in Tags.mp4 -
02 ClickTale And Other Built-in Tags.mp4 -
6.61 MB
05. Creating Triggers
01 Understanding Triggers.mp4 -
01 Understanding Triggers.mp4 -
5.85 MB
06. Controlling Versioning
02 Importing And Exporting Configurations.mp4 -
02 Importing And Exporting Configurations.mp4 -
5.3 MB
02. Working with Accounts and Containers
01 Understanding Permissions And Security.mp4 -
01 Understanding Permissions And Security.mp4 -
4.32 MB
04. Working with Variables
01 Understanding Basic Variables.mp4 -
01 Understanding Basic Variables.mp4 -
4.2 MB
02. Working with Accounts and Containers
02 Creating An Account And Container.mp4 -
02 Creating An Account And Container.mp4 -
3.61 MB
08. Using Custom HTML Tags
02 Best Practices For Custom HTML Tags.mp4 -
02 Best Practices For Custom HTML Tags.mp4 -
3.06 MB
10. Conclusion
01 Next Steps.mp4 -
01 Next Steps.mp4 -
2.37 MB
About.txt -
1.83 KB
Description
Lynda - Google Tag Manager Essential Training with Corey Koberg
Author: Corey Koberg
Description:
Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.
This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.
Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
Topics include:
-Creating an account and container
-Installing containers
-Using built-in tags from Analytics, ClickTale, and other services
-Working with variables
-Firing events with triggers
-Creating versions
-Using custom tags
-Implementing a data layer
Duration: 2h 4m
Level: Beginner
Date: Feb 23, 2015
Subjects: Web Marketing
Software: Google Tag Manager
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